Nanki Shirahama in Wakayama Prefecture, the birthplace of inoca, is a town rich in nature surrounded by mountains and sea. This town, where you can see and feel the changes of the seasons, is a place far from the noise of the city.
Time always passes slowly and flows very gently.
Only in this town, some things can be created.
From this town, we have something to share with you.
Now we will send the thoughts of inoca to you
Igusa’ S Purification Effects
Tatami culture has long been established in the Japanese way of life. “Igusa” is the main ingredient of the tatami. In addition to deodorizing, sterilizing and moisturizing, it is a material with both functional and sensibility values that produce healing with idyllic aroma. Due to the change of lifestyle, the where abouts of tatami mats are decreasing in Japan now, but a new product series of Igusa born aiming to blend into the modern way of life, not only in Japan but It became a way to penetrate the lives of people all over the world.
(Japanese rush grass)
Bringing the scent of Igusa into your life
A brand with the scent of Igusa.
This is inoca.