Philosophy
SLOW
A Rush Farmer & Craftsmen
inocaが生まれた和歌山県南紀白浜は、山と海に囲まれた自然豊かな街。
四季の移ろいを目で、肌で感じられるこの街は、都会の喧騒とは無縁の場所です。
SLOW LIFE。
すべての時間がゆっくりと、とても穏やかに流れていく。
この街だから生み出せたものがある。
この街から伝えたいことがある。
inocaの思いを、いま、あなたに届けます。
Igusa’ S Purification Effects
MODERNIZATION
Tatami culture has long been established in the Japanese way of life. “Igusa” is the main ingredient of the tatami. In addition to deodorizing, sterilizing and moisturizing, it is a material with both functional and sensibility values that produce healing with idyllic aroma. Due to the change of lifestyle, the where abouts of tatami mats are decreasing in Japan now, but a new product series of Igusa born aiming to blend into the modern way of life, not only in Japan but It became a way to penetrate the lives of people all over the world.
IGUSA
(Japanese rush grass)
Features
AIR PURIFY
DEODORIZATION
MOISTURE
ABSORPTION
MOISTURE CONTROL
HEALING
(Phytoncide)
Bringing the scent of Igusa into your life
Concept
いぐさの香りを暮らしに
藺草(いぐさ)の香りをまとうブランド。
それがinoca(いのか)
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